AI Visibility Lab
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AI Search Visibility

Know whether AI recommends your brand

See what buyers are asking AI, which competitors get recommended, what sources influence the answers, and what to do next.

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Built for B2B technology companies. Directional benchmark, not a guarantee of outcomes.

The problem

Buyers can ask AI for a shortlist. You may not know who is on it.

Some buyers now put questions like “which AI SOC platforms should an enterprise bank evaluate?” to AI assistants. The answer names vendors, compares them, and cites sources.

Most teams have no view of what those answers say about them: whether they are named, who is named instead, which sources sit behind the answer, or what to change.

Rank trackers count mentions. This turns them into a diagnosis and a prioritized plan, weighted by how commercially meaningful each question is.

How it works

From data to diagnosis to action

1

Define the buyer

Describe the company, ideal customer, category and competitors. We generate a library of buyer questions across the six stages of the journey.

2

Capture AI answers

Run live providers, paste answers from the apps buyers use, or import a CSV such as a Promptwatch export.

3

Diagnose

Each answer is analysed once: who is named, in what order, how they are described, and which sources are cited. Scores come from those stored observations.

4

Act

Gaps become prioritized opportunities with owners, evidence, content briefs and a 60-day roadmap. Re-measure to see what moved.

Example dashboard

The 30-second read

A fictional company, SentinelFlow AI, assessed four times over 90 days. Every figure below is computed live from the demo dataset.

AI Visibility Score
48
Developing
Directional benchmark
Recommendation rate
52%
High-intent coverage
57%
Competitive share
19%

Visibility trend

Who AI recommends

Highest-value missed prompts

  • What are the best AI security operations platforms for financial services organizations?
    Very High intentAbsentNorthwatch Security leads
  • Which AI SOC platforms should an enterprise bank evaluate?
    Very High intentAbsentNorthwatch Security leads
  • Northwatch Security vs Cortexa AI: which AI SOC platform is better for financial services?
    Very High intentAbsentNorthwatch Security leads

Top recommended actions

  1. 1
    Comparison / alternatives page: “Northwatch Security vs Cortexa AI: which AI SOC platform is better for financial services”
  2. 2
    Comparison / alternatives page: “Compare Northwatch Security, Cortexa AI and Aegiris Cloud for healthcare SOC automation”
  3. 3
    Buyer guide / industry solution page: “What are the best AI security operations platforms for financial services organizations”
Explore the full demo

What we measure

An honest score, and the framework behind it

AI Visibility Score (0–100)

A directional benchmark based on the prompts and responses in this assessment — not a scientific measure of AI behavior.

  • Recommendation Visibility
    How often AI recommends you, weighted by how commercially important each buyer question is.
    25%
  • High-Intent Prompt Coverage
    Share of high- and very-high-intent buyer questions where you appear at all.
    20%
  • Competitive Share of Voice
    Your share of position-weighted mentions versus tracked competitors (50 = fair share, 100 = double).
    15%
  • Brand / Category Clarity
    When AI mentions you, how often it describes you in your intended category.
    10%
  • Content Coverageproxy
    Proxy: how often your own site is cited in answers (only measured where citation data exists).
    10%
  • Third-Party Authorityproxy
    Proxy: of the influential third-party sources in your market, how many also show up in answers that mention you.
    10%
  • Evidence / Customer Proofproxy
    Proxy: how often answers about you include proof signals — customers, metrics, case studies, reviews.
    5%
  • Conversion Readinessproxy
    Proxy: presence and click-through path at vendor-comparison and purchase-evaluation questions.
    5%

The 10-question scorecard (0–20)

A qualitative readiness check that sits beside the score: 0–9 AI Visibility Gap · 10–15 Emerging Visibility · 16–20 AI Ready.

  1. 1Do you know what your buyers are asking AI?
  2. 2Does AI recommend your company?
  3. 3Does AI understand what you actually do?
  4. 4Are you visible around high-intent buyer problems?
  5. 5Is your content built around buyer questions?
  6. 6Do trusted third parties validate your story?
  7. 7Can AI find strong customer evidence?
  8. 8Are your digital signals consistent?
  9. 9Are you measuring AI visibility over time?
  10. 10Can you turn AI visibility into pipeline?

Who it is for

Leaders who need to answer “what do we do about it?”

B2B technology companies

SaaS, AI, cybersecurity and enterprise software, from seed to Series C, where the buying journey involves research and shortlists.

CEOs, CMOs and growth leaders

People who need a clear read on competitive position and a prioritized, owned plan, not another dashboard.

Agencies, consultants and portfolios

Teams delivering assessments for clients or operating across a portfolio, with client-ready reporting built in.

See which questions you are missing, and who is winning them

Run an AI Visibility AssessmentSee Demo